Fruit of Loom - Adapted for Me

I was given a creative brief by Fruit of the Loom to identify a white space opportunity for the company and then design a campaign and explain the steps necessary to launch the idea. 

During the brief, I took notes in the margin and I began my ideation process. After several ideas- beginning with bedsheets and then moving to more comfortable socks- I landed on the idea of creating a line of accessible undergarments and dressing tools to allow more people to independently get themselves ready for the day.

I wanted to create a brand that aligned closely with the parent brand, Fruit of the Loom, but still had its own unique look. I kept the original Fruit logo and added the unique Adapted For Me font to be paired with it. I also created a set of illustrated characters who appear throughout different marketing materials. These characters are meant to be very inclusive and represent the wide variety of people that the Fruit of the Loom - Adapted For Me line is catering to.

This project was done in Adobe Illustrator, Adobe Photoshop, and Adobe Indesign.