Western Kentucky University Merchandising

My goal for this project was to create a collection of pieces to be sold at Western Kentucky University’s bookstore. I began by conducting research and identifying the most notable locations on the campus. I then illustrated those hot spots in a style that I also felt would appeal to a large majority of the students on campus. I started with a poster where I played heavily with typography and paired it with the illustration of campus. I then deconstructed this poster and created different marketing materials using the design.

A well-designed poster of campus can serve as an effective marketing tool to attract prospective students and promote school pride among the existing community.

This project was done in Adobe Illustrator & Adobe Photoshop.