London x Spotify

I created this tourism campaign during my study abroad in London over the summer of 2022. This project was centered on integrating music into the museum experience in order to enhance and lengthen the time spent in museums by tourists. 

Over the summer, I collected assets from different museums that I visited throughout the city and narrowed down my audience based on extensive research on London tourism.

This project allowed me to research and create content appropriate for a target audience.

This project was done in Adobe Illustrator, Adobe Photoshop, and Adobe Indesign.